top of page
Insight
Targeting 18-24 year olds who value self-expression and individuality, especially in their fashion style, to reflect their personality. 40% of Gen Z go to second-hand shops in an attempt to find pieces that are true to them.
Idea
Our big idea is to tap into the TA’s love for unique style by presenting each donated item as having its own unique past. Presenting the idea of 'Savers, Shop Stories'. The adverts portray movement, almost promoting the idea of the items being in a past memory. The headlines are punchy and eye-catching aiming to relate to the TA.
bottom of page