SCAMPS

Char Insight: I am really shitty at drawing, but I'll always give anything a crack!

'I know you chose realism as you're focal point, but it's more abstract' (in context to my year 8 self portrait)- Year 8 art teacher

QUICK BREIF: Choose an advertising campaign for an Australian brand from the 70s and reimagine it for 2025.

Idea: I chose the big M ads from the 70s. In these ads many individuals can be seen running around the beach in bikinis, and speedos with the ads tagline being 'Think big but not to big'.

Playing with that same tagline I thought why not bring the beach energy into a 2025 campaign, except poke fun at all the woman and men in the ads from the 70s. With their big packages frolicking around. The big M sits in the pants and Bikini tops poking fun at the 'Think big but not to big' idea, with the big M's being the thing to provide extra bulk in their clothing.

QUICK BRIEF: 2025 Award School Brief: Elixir is Australias first complete alcohol replacement for social drinking.

Idea: Placing the Elixir can which looks like an alchohol can, into scenarios you would never be allowed to drink in, but it's ok because it is elixir and 0% alcohol.

For example driving the car, in church, in hospital on a drip. the ad show's that it is 0% alchohol, yet grabs the audiences attention by placing an object like a can in a setting you least expect to see it in.

QUICK BRIEF: Good Brief: We are a company that makes a distributes board games. They stand out because they are homemade and are avilable worldwide.

Idea: Taking games we all know and love like Monopoly, connect 4 and uno, but giving them a little twist to show they are homemade. Such as the cards looking slightly different, or connect 4 being played with buttons.