Insight
The top 10 Hot sauces globally are male-owned. I wanted to create a hot sauce for women that was sexy, sleek and the opposite of the male-owned hot sauces, which are all about embracing masculinity. So why not create one that embraces femininity and the powerful feminine energy?
Idea
Creating a bottle that is interactive. Presenting 'X rated, spill that spicy sauce'. The hot sauce as seen on the packaging acts as a spinner, when landed on an individual they can taste the sauce, or spill the spicy sauce. For women it is a fun game that can be played at gatherings, bringing back that slumber party game energy. The questions will be provided and aim to get all the spicy details out. The adverts similar aim to create an eye catching raunchy headline, aimed to get people thinking. Taking back women's femininity and growing them closer together, learning those spicy details about another.